Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Jetblue
For...
travelers seeking a superior flight experience
who want/need...
affordable flights with top-notch service
we...
provide low-cost flights with free in-flight entertainment, complimentary snacks, and ample legroom
because...
strive to inspire humanity by reinventing the air travel experience