Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
BMW
For...
affluent individuals
who want/need...
premium automotive experience
we...
promise the “ultimate driving experience”, consisting of unbeatable performance, technological perfection, innovative solutions, and a unique design