Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Sonic
For...
fast-casual diners
who want/need...
a destination for delicious food and drinks served with a side of fun
we...
offer a high class dining experience that's perfect for any occasion, whether you're looking for a quick bite or a leisurely meal,
because...
our advanced skating carhops, chefs preparing fresh food on a daily basis, and unique menu can't be found anywhere else.