Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.

Nécessaire

Nécessaire

For...
skincare enthusiasts
who want/need...
clean, effective body care
we...
offer body care products with ingredients good for skin and health
because...
we believe the body deserves the same care as the face

Today’s Top Examples

+204 entries
  • Imperfect Foods
  • Dogo
  • Lumin
  • Duolingo
  • Gatorade
  • Clever Pet
  • Doodles.app
  • Microsoft
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