Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Summersalt
For...
travel-loving women
who want/need...
designer quality swimwear at fair prices
we...
offer direct-to-consumer, eco-friendly swimwear and travelwear
because...
we believe in making designer-quality product without the designer price tag