Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Southwest Airlines
For...
travelers
who want/need...
a low-fare airline
we...
provide the best possible travel experience at the lowest possible cost
because...
we are a customer-oriented company that is committed to making travel accessible and affordable for everyone.