Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Shea Moisture
For...
consumers looking for natural and ethically-sourced skincare and beauty products
who want/need...
products that nourish, protect, and revitalize their skin and hair
we...
utilize the power of shea butter and other sustainable, organic ingredients to create a wide range of skincare and haircare essentials
because...
we believe in the healing power of nature and the importance of supporting ethical and responsible sourcing practices.