Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Everlane
For...
conscious shoppers seeking timeless and versatile wardrobe staples
who want/need...
high-quality, ethically-made, and sustainable clothing at a fair price
we...
maintain a transparent supply chain and focus on creating long-lasting essentials that embody modern, minimalist design
because...
we believe in promoting responsible consumption and empowering customers to make informed choices.