Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Airbnb
For...
local and international travelers
who want/need...
to live and feel like locals anywhere instead of just traveling as tourists
we...
are the only booking website that connects you to unique experiences all over the world
because...
we offer the largest selection, most diverse, top-rated, and personalized places to stay.
