Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Patagonia
For...
people who care about the planet
who want/need...
to make a difference
we...
provide high-quality, sustainable products
because...
we believe that preserving our environment is essential for future generations.